Media Training
When the microphone goes on, the camera starts rolling or the journalist calls, you need to be ready.
Not nearly ready. Not “I’ll wing it and hope for the best” ready. Actually ready.
Because here’s what being unprepared actually costs you. A stumbled answer that becomes the headline. A pause that gets misread as evasion. A perfectly good point that gets lost because the delivery didn’t match the substance. And a reputation that takes considerably longer to rebuild than it took to damage.
Media training with Big Brand Impact prepares founders, executives and spokespeople to tell their story with clarity, confidence and control, whether it’s a podcast, a press interview, a live television appearance or the unexpected question nobody saw coming.
So you never leave an interview wishing you’d said something differently. And your organisation never opens a newspaper wishing you had either.
What we cover:
Your key messages, locked in We identify the three to five core things you need your audience to take away and make sure they land, regardless of what you’re asked. Because a good interviewer will try to take you somewhere else entirely. We make sure you always find your way back.
Real interview practice, not role play theatre Mock interviews across print, radio and on-camera scenarios including the uncomfortable ones. Followed by honest feedback and video playback, because watching yourself back is humbling, instructive and worth every awkward second. This is where the real work happens.
Handling the hard questions Difficult, irrelevant, deliberately provocative, journalists are skilled at all three. We teach you how to acknowledge a tough question without getting derailed by it and steer the conversation back to where it needs to be. Smoothly. Confidently. Without it looking like that’s what you’re doing.
How you show up, not just what you say Words are only part of it. We work on vocal projection, posture, eye contact and the facial expressions that either build trust or quietly undermine it. Because on camera, how you say something matters as much as what you say. Sometimes more.
Why it matters beyond the interview Media training isn’t just preparation, it’s protection. It safeguards your reputation when the stakes are high, positions you as an authoritative voice in your field and ensures your words are never twisted, taken out of context or put back in your mouth. For organisations navigating high profile projects, leadership transitions or anything likely to attract media scrutiny, this isn’t optional. It’s essential.
Because the best time to prepare for a big interview is long before you’re sitting in the hot seat. The second best time is right now.
Ready to own every media moment?
Book a discovery call and let’s talk about what’s on your horizon and how to make sure you’re ready for it.
Or start with the Interview Readiness Scorecard, our free self assessment that shows you exactly how prepared you really are for media exposure.
Get in Front of the Right People. Stay There.
The brands and organisations that grow aren’t always the loudest. They’re the ones that show up consistently, communicate with confidence and know exactly what to say when it counts.
Media training with Big Brand Impact isn’t just about surviving an interview. It’s about using every media opportunity, planned or otherwise, to build your reputation, expand your reach and create the kind of credibility that compounds over time.
For founders building a public profile. For executives preparing for scrutiny. For communications teams investing in the spokespeople their organisation depends on.
Because visibility without substance is just noise. And you’re here to make a real impact.
What it means for your business:
A stronger, more recognisable presence, online, offline and in every room that matters.
The confidence to stand out in a crowded market and own your space in it, without second guessing every word before you say it.
More opportunities, because people back the faces and voices they trust. Every strong media performance opens a door. Every weak one closes one.
A reputation that precedes you, in the best possible way, and the skills to protect it when the pressure is on.
The brands and organisations that win long term aren’t the ones that got lucky with press coverage. They’re the ones that were ready for it and knew exactly how to make it work for them.
Media training built around where you are right now.
Whether you’re preparing for your first major interview, developing a new spokesperson, or investing in the media readiness of an entire leadership team, we build training around your current needs and your next ambition.
Not a generic course. Not a one-size-fits-all workshop. Something built entirely around you, your story and the moments that matter most to your organisation.
Invest in the skills. Control the narrative. Protect the reputation.
Because every media moment is either an opportunity or a missed one.
Which it becomes is entirely up to you.
Ready to make every media moment count?
Book a discovery call and let’s talk about what’s on your horizon and how to make sure you’re ready for it.
Half Day Intensive
Not every challenge needs a full day. Some just need the right half.
A Half Day Intensive with Big Brand Impact is for organisations that have a specific challenge, a skills gap or a moment on the horizon that needs proper preparation, without the commitment of a full day engagement.
Focused. Expert-led. Built entirely around what your organisation needs right now.
Choose the session that fits where you are.
PR Strategy and Press Release Writing
For the organisations that have something worth saying and need to make sure it lands.
A well-crafted press release isn’t just a document, it’s a strategic tool. Get it right and it opens doors, shapes narratives and puts your organisation in front of the right people. Get it wrong and it either goes nowhere or says something you didn’t intend.
In a half day session we develop your PR strategy, identify the stories worth telling and craft press releases that are professional, targeted and built to get picked up. We also cover distribution, who to send it to, when and how, so nothing gets lost in an inbox.
Who this is for: Communications and marketing teams preparing to announce a significant project, navigate a sensitive moment or build a more proactive media presence.
Brand Storytelling Workshop
For the organisations whose story isn’t landing the way it should.
Your brand story isn’t just for your website. It’s the narrative that shapes every press interview, every stakeholder presentation, every piece of internal and external communication your organisation puts into the world.
In a half day workshop we uncover what makes your organisation genuinely distinct, shape it into a narrative that resonates with both media and public audiences and give your team the tools to tell it consistently, whoever is doing the telling.
Who this is for: Communications teams, marketing leads and senior leaders who need their organisation’s story to work harder and land more consistently across every channel and conversation.
Spokesperson Training
For the people your organisation depends on when the spotlight is on.
When a journalist calls, a camera appears or a difficult question lands in a public forum, your spokespeople need to be ready. Not briefed. Not nearly ready. Actually ready.
In a half day session we prepare your designated spokespeople to represent your organisation with clarity, confidence and control across TV, radio, print and digital media. We cover key message development, bridging and redirection techniques, body language and on-camera presence and we put it all into practice with real interview scenarios and honest feedback.
Who this is for: Newly appointed spokespeople, senior leaders taking on increased media responsibility and communications teams investing in the media readiness of their leadership.
Podcasting and Webinar Training
For the organisations ready to own their own platform and build authority on their own terms.
Podcasts and webinars have become two of the most powerful tools available for building thought leadership, reaching new audiences and deepening relationships with existing ones. But showing up without preparation is worse than not showing up at all.
In a half day session we cover everything your team needs to create, host and promote podcasts and webinars that reflect your brand, serve your audience and sit as part of a coherent media strategy. Format, structure, presentation skills, promotion, covered, connected and intentional.
Who this is for: Communications and marketing teams looking to add podcasting or webinars to their media strategy, and leaders who want to build a thought leadership platform that works.
Not sure which session is right for you?
That’s exactly what a discovery call is for.
In thirty minutes we’ll look at where your organisation is, what’s on the horizon and which Half Day Intensive will make the biggest difference right now.
No pressure. No pitch. Just an honest conversation about what you need and whether we’re the right fit to deliver it.
Full Day Training
For the organisations ready to go deeper.
A Full Day Training with Big Brand Impact is for organisations that need more than a half day can deliver. More depth. More practice. More time to get it properly embedded, so whatever your team learns on the day actually sticks when it matters most.
Expert-led, fully immersive and built entirely around your organisation’s specific needs, challenges and the moments you’re preparing for.
Choose the session that fits where you are.
Media Training Workshop
For the teams that need to speak to the media with one clear, consistent and confident voice.
When your organisation is in the spotlight, planned or otherwise, the way your team communicates with the media can make or break the story that gets told. A single inconsistent message, an unprepared spokesperson or a moment of hesitation in front of a camera can unravel weeks of carefully managed communications.
A full day Media Training Workshop gives your team the skills, the practice and the confidence to handle media interactions effectively, from routine press enquiries to high pressure interviews. Interactive, practical and built around real scenarios relevant to your organisation.
What we cover:
- How to communicate with the media effectively and with confidence
- Developing and delivering key messages that land consistently
- Handling interviews across print, radio, television and digital media
- Bridging and redirection techniques for difficult or unexpected questions
- Body language, vocal projection and on-camera presence
- Mock interviews with honest feedback and video playback
Who this is for: Communications and marketing teams, spokespeople and senior leaders who need to be media-ready — individually and collectively.
Media Interview Preparation and On-Camera Training
For the individuals and teams who need to be ready for the spotlight, in every format it takes.
A press interview and an on-camera appearance require different skills, different preparation and a different kind of confidence. This full day session combines both, giving your spokespeople and leaders the complete toolkit for showing up well wherever the media finds them.
What we cover:
- Key message development and delivery
- Mock interviews across print, radio and television formats
- On-camera presence; vocal projection, posture, eye contact and the expressions that build trust or quietly undermine it
- Video and webinar performance, how to hold an audience through a screen
- Handling the unexpected, difficult questions, hostile interviewers and the moments nobody prepares for
- Honest feedback and video playback throughout
Because on camera, how you say something matters as much as what you say. Sometimes more.
Who this is for: Spokespeople, senior executives and communications leads preparing for a significant media moment or investing in skills that will serve them across every platform and appearance.
Crisis Communication Training and Simulation
For the organisations that want to be ready before the crisis arrives, not scrambling when it does.
Crisis communication is a skill. And like every skill, it needs to be practised before the pressure is real because when a crisis hits, there is no time to learn. The organisations that navigate reputational challenges well aren’t the ones that got lucky. They’re the ones that prepared.
This full day session combines crisis communication training with immersive simulation exercises, giving your team the knowledge, the frameworks and the real-world practice to respond with clarity, speed and integrity when it matters most.
What we cover:
- Crisis communication principles; what to do, what not to do and why the first hour matters most
- Crafting statements that are accurate, transparent and strategically sound
- Handling tough questions from journalists, stakeholders and the public under pressure
- Maintaining a consistent and credible public image throughout a crisis
- Simulated crisis exercises; realistic, immersive and designed to test your team’s response in real time
- Debrief, feedback and recommendations for strengthening your crisis protocols
Who this is for: Senior leadership teams, communications directors and crisis management teams in organisations where reputational risk is high and preparation is non-negotiable.
Not sure which full day is right for your organisation?
That’s exactly what a discovery call is for.
In thirty minutes we’ll look at where your organisation is, what’s on the horizon and which Full Day Training will make the biggest difference, right now and long term.
And if a half day feels more appropriate for where you are right now, we can look at that too. The right starting point is the one that actually moves things forward.
No pressure. No pitch. Just an honest conversation about what you need and whether we’re the right fit to deliver it.
Testimonials…
© 2026 | BIG BRAND IMPACT
SUITE 141650, PO BOX 7169
POOLE, BH15 9EL
AMANDA@BIGBRANDIMPACT.COM
This site is not a part of the Facebook™ website or Facebook™ Inc. Additionally, this site is NOT endorsed by Facebook™ in any way. FACEBOOK™ is a trademark of FACEBOOK™, Inc.
COPYRIGHT BIG BRAND IMPACT 2026 | PRIVACY POLICY | ANTI-SLAVERY POLICY | TERMS AND CONDITIONS | ALL RIGHTS RESERVED
