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Your communications aren’t just how people understand your business. They’re how your business wins MORE of it.
Whether you’re a founder whose business has outgrown its messaging, or a communications or HR professional looking for trusted strategic support, Big Brand Impact helps you communicate in a way that gets you chosen, and converts once you are.
From positioning and messaging to media, leadership communications and reputation management, I build communication strategies that build trust, strengthen credibility, and turn interest into sales, using THE COMPETITIVE ADVANTAGE COMMUNICATIONS FRAMEWORK.
Because when people understand your VALUE, they don’t just remember you. They BUY from you.
Hi, I’m Amanda
I’ve spent over 20 years in media, PR and brand communications, inside some of the most complex, high-stakes organisations in the public sector and alongside founders who are building something genuinely worth talking about.
And if there’s one thing those twenty years taught me, it’s this: the businesses and organisations that get remembered aren’t always the best at what they do. They’re the best at communicating it.
I’ve watched brilliant founders struggle to articulate what makes them the obvious choice. I’ve seen communications teams inside major public sector bodies face scrutiny they weren’t prepared for. The story, the strategy, the substance, it was always there. It just needed someone who knew exactly what to do with it.
That’s why I do what I do. Because great communication isn’t a nice-to-have. It’s the difference between being the best-kept secret in your industry and being the name everyone turns to first.
The Pattern I Keep Seeing
A founder with national press coverage who couldn’t convert a single enquiry from it. A corporate spokesperson who was brilliant in the boardroom and fell apart the moment a journalist asked something unexpected. A business owner who simply didn’t know where their story started or why anyone would care.
Different organisations. Different challenges. The same root cause.
No clear story. No strategy behind it. And no one who knew how to build either.
This is where I come in. From uncovering the brand story at the heart of what you do, to building the sales communications strategy that gets it into the right rooms, creating content that earns its place, preparing you for the media spotlight and protecting your reputation when the pressure is on, I work with founders and organisations across the entire communications journey.
Not with a one-size-fits-all framework pulled off a shelf. With thinking that’s built entirely around you.
So, What Could That Look Like For You?
Walking into a media interview knowing exactly what to say and saying it well.
Content that builds genuine authority and drives sales rather than just filling a grid.
Ideal clients or stakeholders finding you, understanding you immediately and choosing you because your story is finally doing the work it should have been doing all along.
A business change, employee engagement or consultation going well.
A reputation that’s protected before it’s ever under pressure.
If you’re ready for communications that actually move things, let’s talk.
You don’t need a bigger brand. You need a clearer one
There’s a moment, and if you’ve been here, you’ll recognise it immediately,where you realise that being brilliant at what you do is not the same as being known for it.
You have the expertise, the track record, the story. What you don’t have is a clear, consistent and strategic way of communicating it. One that works whether you’re speaking to a journalist, posting on LinkedIn, walking into a boardroom or navigating a reputational crisis at 11pm on a Tuesday.
Most of what’s out there already will teach you how to post, pitch and promote.
I do something considerably more valuable.
I work alongside you to perfect the foundations with your brand story, sales communications strategy and reputation that makes every post, every pitch and every media moment actually land. Not just look good. Actually work.
Because tactics without strategy is just busy. And busy without results is truly exhausting.
That’s the difference between what everyone else is offering and what Big Brand Impact is built on.
Strategy first. Always.
WHERE WOULD YOU LIKE TO START?
Before anything else, we find your story.
The real one. The one that makes your ideal client stop scrolling or your key stakeholder lean forward and think “that’s exactly who we need.”
We uncover what makes you genuinely distinct, position it with clarity and build it into a narrative that works as hard as you do, across every platform, every room and every conversation that matters.
Your vocabulary is your DNA. This is where we sequence it.
Your story needs a plan.
We build a full communications strategy that ensures your message lands consistently, purposefully and in the right rooms, whether you’re speaking to investors, journalists, clients, stakeholders or a stadium full of people.
Online and offline. Internal and external. Planned and reactive.
Because the organisations and founders that communicate well don’t leave it to chance. Or a wing and a prayer.
Content without strategy is just noise and there’s quite enough of that already.
We create a content strategy rooted in your brand story, aligned to your business goals and designed to build authority rather than just fill a grid or an inbox. Whether you’re a founder building visibility or an organisation managing complex stakeholder communications, less guesswork, more intention, better results.
Because producing content for the sake of it was never really a plan.
We translate your brand story and communications strategy into a social media presence that actually works, one that builds relationships, grows authority and drives action, without demanding you or your team be online every waking hour.
Platform-specific, audience-led and always unmistakably on brand. Whether you’re a founder building a personal brand or an organisation managing a public-facing profile that can’t afford to get it wrong.
Visibility that feels like you. Not a content machine.
When the microphone goes on, the camera starts rolling or the journalist calls, you need to be ready. Not nearly ready. Actually ready.
We prepare you to tell your story with clarity, confidence and control, whether it’s a podcast, a press interview, a live television appearance or the unexpected question you didn’t see coming.
So you never leave an interview wishing you’d said something differently. And your organisation never opens a newspaper wishing you had either.
Reputation is built slowly. It can unravel fast.
When things go wrong, and sometimes, despite every precaution, they do, you need a calm, experienced strategist who knows exactly how to protect what you’ve built or what you’re responsible for. We help you prepare before the pressure arrives, respond with clarity when it does and communicate with integrity all the way through.
So you come out the other side with your reputation not just intact but in some cases stronger for how you handled it.
Because silence is never the right strategy in a crisis.
Free. Focused. Genuinely Useful.
Diagnostic tools to help you find exactly where your brand, communications and CONTENT need attention and what to do about it.
Review your brand story with the Brand Story Quiz.
Your brand is speaking whether you’re in the room or not. The question is whether it’s saying the right things, to the right people, in the right way.
You’ve been asking yourself this question for ages. Why AREN’T more people buying from me?
Download this 3-Minute Business Health Check and find out
Discover whether your business is creating clarity, building trust and making it easy for people to just say yes.
You might even discover where you are leaking sales…
Do you think your business communicates well to generate sales?
What type of communicator do you think your business is? Because there are many variations.
Sales gets attention.
Marketing creates awareness.
Communications creates TRUST.
Try this quiz and see just how well your business is actually communicating.
