Your Clients Already Wrote Your Best Line
Your Clients Already Wrote Your Best Line Jo is a health coach. Actually, scratch that. Jo is three health coaches. She supports women through three very different stages of life, and she’s genuinely good at all of them. Her clients say so, at length. Some of her...
The Most Expensive Thing Your Brand Can Be Is Vague
Sarah has been an HR consultant for eleven years. Her clients stay with her for a decade. They refer their friends. One of them once told her she'd saved his business. Last March, she was at a networking lunch when a managing director turned to her and asked, simply,...
Please Don’t Tell Me You’re ‘Passionate’
I've worked in communications for over 20 years and I’ve seen a lot of waffle. So let’s test your messaging. Today’s waffle word is ‘passionate. If your website or your pitch still says "we're passionate about what we do"... you need a rethink. Passionate is nice....
Why Brilliant Business Owners Let Their Press Moments Fade and How You Can Make Yours Last
I’ve seen it happen again and again: talented business owners land incredible media features, maybe a podcast interview, a quote in a major publication, or a spotlight in a glossy magazine and then… they let it slip away after just one Instagram post. They say thank...
You Landed The Press Feature, Now What Do You Do?
Let’s take a moment and really look at the road that brought you here. You started with an idea. An idea you weren’t even sure people would get, but you showed up anyway. You worked evenings, weekends, and in-between hours when no one else was watching. You sacrificed...
From Awkward to Aligned: What Happens When You Finally Show Up as You
“I don’t know how to show up as me without cringing.”That’s where she started.And in my experience? That’s where a lot of brilliant business owners begin. She had passion. A genuinely helpful offer. And a big vision for the kind of business (and life) she wanted to...
From Personality to Presence: What Your Brand Personality Is Really Saying
If you've ever felt like you're doing all the things to build your brand - posting, planning, tweaking your tone of voice, and still feel like you're not quite “landing,” this is for you. Because your brand personality isn’t just a vibe. It’s your shortcut to magnetic...
How Visibility, Storytelling & Resilience Drive Brand Growth
In a recent episode of my podcast, Grow Your Brand With Amanda, Shauna Blair and I had a conversation packed with fascinating reflections, real-world experience, and actionable insights. Several key themes emerged around growing a business and personal brand in...
Why Personal Branding is the Key to Thriving Online in 2025
The way we present ourselves online is evolving rapidly. With over 4.5 billion active social media users globally, the competition for attention is fierce. For business owners, this shift signals an urgent need to embrace personal branding—not just as an option, but...
Don’t Be Afraid to Go Live on Social Media: It’s a Game-Changer!
I had some really interesting chats this week at Amanda Jane Coaching about going live on social media. I thought that seasoned business owners would jump at the chance to add this to their visibility strategy, but boy, was I wrong! Turns out, a lot of people are...
