Leverage Your PR
Your PR worked.
Now make it pay.
The 90-day done-with-you programme for founders with existing media coverage who are ready to build the strategy that turns it into consistent conversations, leads and sales.
The honest truth
You worked hard for that coverage.
It should be working harder for you.
Most founders who come to Leverage Your PR aren't sceptical about PR. They believed in it enough to invest in the first place.
What left them frustrated was the silence that followed. The coverage landed brilliantly, then quietly went cold while the pipeline stayed empty and the enquiries didn't arrive the way they hoped.
This is more common than you think. And it isn't failure.
That silence is simply an unfinished process. The final stage of any PR strategy is the post-PR strategy. And that part was never in your agency's brief.
PR agencies are paid to get coverage, not clients. They crafted your story, pitched the journalists, landed the feature. The moment it went live, their work was done. What happened next, the strategy, the conversion, the system, that was never their brief.
So the industry created a gap. Coverage lands. Agencies move on. Founders are left with credibility they don't know how to use.
You didn't miss anything. That part of the process was simply never built. Until now.
The founders who generate consistent business from PR aren't the ones with the most coverage.Leverage Your PR · Big Brand Impact
They're the ones who treat it as a brand asset to be deployed.
The programme
Introducing
Leverage Your PR
A 90-day done-with-you 1:1 strategy programme that takes your existing, underused PR from dormant coverage to active brand asset.
This isn't theory. This is the work I have done for over 20 years, helping people take what they have already said, done and created and turn it into something that actually builds their brand.
You don't need a social media manager. You need a Brand Communications Strategist who knows PR, understands strategy and can make your brand assets work harder for you.
A feature is not the finish line. It is the starting point for building a strong and lasting brand presence.Evie Stanway, Break-up Divorce Coach, Author, Speaker
In practice
She already had the PR.
She just needed the strategy.
Television. Radio. National press. Real coverage, secured by a professional team. And it still wasn't building her business the way it should.
Because getting featured and knowing what to do after you are featured are two completely different things.
Once she had a system to leverage what she already had, everything changed. One media moment became months of authority assets. New opportunities started landing consistently. Her national press features and social presence started working together, with audiences messaging to say they were seeing her everywhere.
Her reputation was solid. Her pipeline was moving. And she had a repeatable system to keep it that way.
She didn't need more visibility. She needed to make the visibility she already had actually count.
How it works
Three months. Three stages.
One complete system.
Each stage builds on the last. By the end of 90 days you have a strategy, a system and a roadmap that keeps working long after we finish.
Reclaim
Month One- Full PR asset audit across all your coverage
- Identify hidden value, backlinks, authority signals, story angles
- Map your coverage to your current business goals
- Competitive positioning in your market
Reposition
Month Two- Messaging alignment, your PR story meets your current offer
- Build your post-PR pathway from visibility to booking
- Sales integration using coverage in proposals and calls
- Website and bio optimisation around your authority assets
Reactivate
Month Three- Strategic authority assets plan, one piece of coverage, months of content
- Ongoing visibility system, authority without constant output
- Your 90-day post-programme roadmap including social, blog, newsletter, podcast and PR pitches
What is included
Everything you need.
Accountability built in.
This isn't a course you buy and never finish. Every element is hands-on, built around your specific coverage, your business and your current goals.
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01
6 x 90-minute 1:1 strategy sessions
Two focused sessions per month. Each one moves you through a specific stage of the framework. My thinking applied directly to your situation, and I will get to know your business intimately.
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02
Full PR asset audit
A complete inventory of everything you have, with a clear picture of what it's worth and what's being left unused. Most founders are sitting on more than they realise.
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03
Your bespoke post-PR pathway
A bespoke journey from someone finding your coverage to becoming a lead, designed around how your clients actually buy.
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04
90-day strategic repurposing plan
Built entirely from your existing coverage. No new ideas required. One piece of coverage, months of authority content.
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05
Unlimited email support throughout
Between sessions you have access to me for questions, feedback on copy and sense-checking decisions. You are never left waiting alone.
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06
90-day post-programme roadmap
So the work continues generating results long after we finish. Social media content, blog prompts, newsletter content, podcast pitches, PR pitches and more.
What founders say
The system works
Amanda helped me see that PR doesn't have to be a fleeting moment. She created a content strategy that transformed my features into something I could use repeatedly and intentionally.Emma Hine, Business Strategist
She publicises it, promotes it, and transforms it into content that enhances my position as a thought leader and expert in my field.Evie Stanway, Break-up Divorce Coach, Author, Speaker
Amanda doesn't spin stories. She reveals the truth you have been underplaying and gives you authority to own it.Joanne Pagett, Women's Wellness Coach
Is this for you?
Right programme.
Right founder.
This is right for you if...
- You have at least one piece of media coverage that didn't deliver what you hoped
- You are a founder, consultant or expert who sells through authority and relationships
- You want consistent inbound leads, not another burst of visibility that fades in a week
- You are done creating content just to stay visible and want a smarter system instead
- You are ready to invest under £1,000 to finally get the return on PR you already paid for
- You are willing to implement, this is a strategy programme not a done-for-you service
This isn't right if...
- You have no PR coverage yet. This programme works with what you already have
- You are looking for someone to do the work for you (although I do offer a done-for-you service)
- You are not currently selling. The programme is built around live business goals
Not sure if this is the right fit? Book a discovery call and I will tell you honestly whether this programme is right for where you are right now.
Who you are working with
Amanda Wagg
Brand Communications Strategist · Big Brand Impact
With over 20 years in communications, media and PR, I know how hard you work to get visible. I also know how frustrating it is when your hard-earned coverage doesn't convert the way you hoped.
PR is fantastic and it is essential for your business. But what most people don't realise is that you need a post-PR strategy too. You need to make your PR work harder for you so it doesn't go to waste.
You spent years earning that coverage. Your best asset is already out there. With Leverage Your PR, we will make your original investment work harder for you. You earned the coverage. Now earn from it.
Trust me, this is the most underused asset you already have.
A considered investment
Leverage Your PR
90-day programme
One-time investment · Payment plans available
The discovery call is free and genuinely useful, whether you go ahead with the programme or not. We will look at your specific coverage, identify where the gaps are, and you will leave with a clearer picture of what is possible. No pressure. No hard sell. If we are a fit, I will tell you. If we are not, I will tell you that too.
Places are limited. I only work with a small number of founders at a time. Flexible payment options available on request. If we are not the right fit, I will say so honestly.
Your PR worked.Leverage Your PR · £997 · 90 days Book your discovery call
Let's make sure you finally feel it.
Questions
Got questions?
Good.
How much PR coverage do I need to start?
Even one piece of coverage is enough. The programme is designed to extract maximum value from whatever you have, whether that is a single podcast feature or ten years of media hits. The audit at the start will tell us exactly what we are working with.
My coverage is a couple of years old. Is it still useful?
Absolutely, and often more than people realise. Older coverage still carries authority signals, still ranks in search and still provides social proof when used strategically. We will assess what is still relevant and what can be refreshed as part of the Reclaim stage.
How is this different from hiring a PR agency?
PR agencies pitch and place coverage. This programme does what happens after that, the strategy, the conversion, the system. We are not competing with your PR agency. We are completing the process they started.
How much time does this require from me?
Two 90-minute sessions per month, plus around 2 to 3 hours of implementation work between sessions. I will set clear, focused actions after every session so you always know exactly what to do next.
What if I'm not generating leads by the end of the programme?
Most clients see tangible movement well within 90 days, often by the end of month two. The programme also leaves you with a complete system and 90-day roadmap so the work continues generating results after we finish. We will set clear milestones at the start so we can both track progress.
Do you offer payment plans?
Yes. Flexible payment options are available. Just mention it on the discovery call and we will find something that works.
Do you offer a done-for-you service?
Yes. This is where we take all your PR coverage and handle everything on a monthly retainer basis. Book a discovery call to discuss.
