Your own Head of Communications.
Without the salary.
In your corner, every month. No contract. From £99 per month.
Built for established founders who need senior-level communications support without the cost or commitment of a full-time hire, and for communications and HR professionals who need a trusted expert to call on when something needs a second pair of eyes, extra capacity, or specialist input fast.
You're good at what you do. Genuinely good.
But somewhere between running the business, managing the clients and trying to show up consistently online, your communications have become the thing that always gets pushed to tomorrow. And tomorrow never comes.
A press opportunity lands and you're ringing round hoping whoever you find actually understands your business.
A crisis threatens at 11pm on a Tuesday and you're not sure who to call or what to say first.
A launch needs to go out and go out right but you're waiting for quotes and crossing your fingers.
You know your communications could be doing more work, but there's never time to make it happen.
That's not a communications strategy. That's a communications gamble.
What is Communications On Call?
It gives you a Communications Expert in your corner every month. Someone who knows your business, your voice and your standards and is ready when you need them.
Here's how it works. Communications On Call is a three-level retainer system that you call off as you need it. Each level comes with a number of credits. Use them or save them within your chosen package. Or you can buy more credits for your chosen package. Credits roll over each month and are reviewed together at 12 months so nothing goes to waste.
No onboarding every time. No minimum spend surprises. No starting from scratch.
What changes when you say yes.
Right now
- You're fielding every media enquiry, writing every statement and making communications decisions on the fly with no strategic framework behind them
- Your messaging is inconsistent because there's no one holding the thread across every channel and every conversation
- When something goes wrong, you're working out what to say at the same time as dealing with the situation itself
- Opportunities land and disappear before you've had time to respond properly, and some of those opportunities are lost revenue, not just missed moments
With Communications On Call
- You have an expert who already knows your business, your voice and your standards, ready when you need them
- Your communications are consistent, considered and working as hard as the rest of your business
- When a crisis threatens, a press opportunity lands or a launch needs to go out right, you make one call instead of ten
- You stop losing ground, and business, to situations that could have been handled better, because they will be
The businesses that communicate well don't get lucky. They get prepared.
Built for two kinds of people who need the same thing.
Different roles, different reasons for picking up the phone, the same need for senior communications expertise they can trust.
You've outgrown DIY communications.
Your business has grown but your communications haven't kept pace. You don't need, or want, a full-time hire. You want someone senior in your corner, on call, exactly when you need them, who already knows your business when the moment arrives.
You need a partner, not a replacement.
You already understand the value of good communications. What you need is a trusted expert to call on for extra capacity, specialist input or a second pair of eyes when something can't wait, internal messaging during change, a sensitive announcement, or reputation support when a situation needs careful handling.
This is for you if...
- You're a founder whose business has grown but your communications haven't kept pace
- You want expert support on call without the cost of a full-time hire
- You're a communications or HR professional who needs specialist backup for capacity, a fresh perspective, or a situation outside your usual remit
- You've been caught off guard by a media situation and you never want to feel that exposed again
- You're scaling and you know your reputation is one of your most valuable assets
- You want someone who already knows your business when the moment arrives, not someone you have to brief from scratch under pressure
This isn't for you if you're looking for a one-off fix or someone to rubber stamp decisions you've already made. Communications On Call works because it's a relationship, not a transaction.
Three levels. One expert. Always in your corner.
- Press release creation, researched, written, ready to send
- Social media strategy review and monthly content direction
- Social media caption writing
- Newsletter or blog content
- Quick-turn proofing and copy edits
- Email support for quick questions and sense-checks
- Everything in Essentials
- Media liaison and press opportunity management
- Reactive support for media enquiries and statements
- Digital monitoring so you know what's being said about you
- Support with internal communications (business change, engagement, campaigns, events etc)
- Consultations
- Everything in Active
- Crisis communications support, statements, strategy, media handling
- Priority response via dedicated WhatsApp access
- Quarterly reputation and communications audit
- Thought leadership article or website content update
- Company messaging strategy and delivery
- Strategic internal communications
A reassuring phone call or WhatsApp message away. Always.
Join The Shield →Bespoke packages available just request a quote.
Not because you can't handle it. Because you shouldn't have to.
Amanda Wagg MCIPR
Sales Communications Strategist · Big Brand Impact
I'm a communications expert with over twenty years communications, media and PR experience. I am used to working with senior managers and dealing with critical situations and I have extensive experience in crisis management. I know that sometimes a reassuring phone call or a second opinion is all you need. Reputation is built slowly. It can unravel fast.
And when it does, when the call comes, the story breaks or the situation escalates before anyone fully understands what's happening, the businesses that navigate it well aren't the ones that improvised brilliantly under pressure.
They're the ones that were already prepared.
When things go wrong, and sometimes, despite every precaution, they do, the difference between a business that weathers the storm and one that doesn't often comes down to one thing: having a calm, experienced expert in your corner who knows exactly what to do next, because they've done it before.
Results that speak for themselves.
Working with Amanda has been an absolute game-changer for me. Everyone talks about getting publicity, but what makes Amanda's approach so powerful is that she knows how to make that publicity work for you. A feature is not the finish line, it is the starting point for building a strong and lasting brand presence. Amanda is the person who ensures coverage doesn't just sit there. She publicises it, promotes it, and transforms it into content that enhances your position as an expert in your field.Evie Stanway, Break-up Divorce Coach | Author | Speaker
Amanda helped me see that PR doesn't have to be a fleeting moment. After realising I'd been featured in Forbes and HELLO! magazine and done very little with it, she created a content strategy that transformed those features into something I could use repeatedly and intentionally. Amanda doesn't just create content; she helps you honour your media moments and turn them into long-term brand assets.Emma Hine, Business Strategist
Working with Amanda was a genuine breakthrough moment. She helped me see it wasn't just how to position myself, it was who I already am in the eyes of others. My message now has edge, authority, and depth. Amanda doesn't "spin" stories. She reveals the truth you've been underplaying, and gives you authority to own it.Joanne Pagett, Women's Wellness Coach
Questions worth asking.
How does the credit system actually work?
Each package includes a set number of credits per month. Every service has a credit value and you draw down on your monthly allowance as you need it. Credits roll over month to month and we review everything together at 12 months, so nothing is ever wasted. If you need more in a particular month, we can discuss that too.
Is there a minimum contract length?
No contract. Communications On Call is a rolling monthly arrangement. That said, the real value comes from the relationship — the fact that I know your business, your voice and your standards before a situation arises. The longer we work together, the more that's worth.
What if I have a crisis and I'm not on the Shield package?
Crisis support is included in the Shield package as a priority service with dedicated WhatsApp access. If you're on Essentials or Active and something urgent arises, we'll talk about what's needed and how to handle it. The honest answer is that if crisis protection matters to your business, Shield is where you want to be.
I already have a PR agency. Is this different?
Yes. A PR agency typically focuses on generating coverage. Communications On Call is strategic support across the full communications picture — messaging, reputation, crisis planning, content, media handling and more. Many clients use both. The difference is that I become embedded in your business rather than pitching stories on your behalf.
I'm in HR, not founder-led. Is this still relevant for me?
Yes. Communications and HR sit closer together than most businesses treat them. Internal messaging during change, employee announcements that need to land well, reputation management when something sensitive needs careful handling, and crisis communications when an HR issue spills outward, all of these benefit from a senior communications partner you can call on. Many of my comms and HR clients use Communications On Call as exactly that, extra capacity and specialist input when it matters most.
How quickly can we get started?
Quickly. Once we've had a discovery call and agreed which package is right for you, onboarding is straightforward. I'll get up to speed on your business, your voice and your current communications landscape so that when you need me, I'm already ready.
Can I upgrade my package as my business grows?
Absolutely. Many clients start on Essentials to get the relationship established and move to Active or Shield as their needs evolve. There's no penalty for upgrading and the transition is seamless because I already know your business inside out.
Every business is different. The approach is reassuringly the same.
Whether you're a founder or you're working in communications or HR, not sure which package is right for you? Book a discovery call and let's figure out together what you need most right now.
Prefer to email? amanda@bigbrandimpact.com
