The Word Wardrobe Edit™, Big Brand Impact
Big Brand Impact, Word Wardrobe Collection

The Word Wardrobe Edit

Dress your brand with style.

Every business gets dressed in words, for the website, the sales call, the pitch, the post. Most never stop to check what still fits.

Start with the Audit for £97

Does your Word Wardrobe need a refresh?

You know what you do. Your clients know how good you are. But somewhere between your website, LinkedIn, sales calls and offers, the words you use to explain your value have stopped matching up.

Some still fit. Some you've outgrown. Some sound like everyone else in your market. And some are quietly costing you the client who was ready to say yes.

The Word Wardrobe Edit is what happens when someone finally goes through everything your business is currently wearing, and tells you what to keep, ditch, alter or add.

What changes

Once the words fit like a glove, everything gets easier

This isn't about sounding more polished. It's about being understood instantly, by the people who were already the right fit.

  • Clients understand your value before you've finished the sentence.
  • You stop rewriting the same paragraph for the tenth time.
  • Your website, LinkedIn and sales calls finally sound like the same business.
  • The right people say yes faster, because they were never confused in the first place.
What it is

Introducing your new wardrobe...

Every piece has a purpose. Here's how the Word Wardrobe concept maps onto the words your business actually uses, every day.

The Word Wardrobe, a glossary of wardrobe ideas and their sales communications equivalents
Where it starts

The Word Wardrobe Audit

Your business has evolved. Has your messaging evolved with it?

The Word Wardrobe Audit is a fresh, expert eye on every word your business is currently wearing, across your site, LinkedIn, sales calls, proposals and offers. In one session, we work out what's genuinely earning its place, what's quietly working against you, and where sharper words would make you easier to choose.

Some of what you hear, you'll already suspect. Some of it will surprise you.

The Audit is the entry point. Depending on what it uncovers, we can then move into the full Word Wardrobe Edit, where the words actually get rebuilt, if that's the right next step for you. There's no obligation either way.

Book Your Word Wardrobe Audit

Format60-minute 1:1 session

No 40-page brand document. No complete rebrand. No starting again, just a practical, expert edit of the words you already have, and a clear read on where better ones could take you.

Book Your Word Wardrobe Audit for £97

One session. A Word Wardrobe your brand can actually wear.

What you'll walk away with

Your personalised Word Wardrobe Edit

Keep

The words already earning their place, proven, working, and staying exactly where they are.

Ditch

The vague, overused language quietly diluting what makes you worth choosing.

Alter

The near-misses, right idea, wrong words. A small edit from landing properly.

Add

The words and messages you haven't said yet, including the ones your competitors wish they'd thought of first.

Your Signature Pieces

The distinctive words, phrases and ideas you use consistently, until people start saying them back to you. This is how you go from sounding fine to being remembered.

Who it's for

Is this the right fit?

This is for you if

  • Your business has grown, but the way you talk about it hasn't quite caught up.
  • You're brilliant at what you do, and still struggle to explain why you're different.
  • Your marketing looks good but isn't generating the sales you think it should.
  • You change how you describe your business depending on who's asking.
  • Your words just don't feel like they fit anymore.

This might not be for you if

  • You haven't defined who you actually sell to yet, that's a different conversation.
  • You want a full rebrand, logo and visual identity included, this is words only.
  • You're after a quick copy-paste script rather than an honest audit.

Because sometimes you don't need more marketing. You need just better words that fit.

The evidence

What working with me looks like

Client testimonial
Client testimonial
Client testimonial
Client testimonial
Client testimonial
Client testimonial
88%

of consumers say trust matters as much as price and quality when choosing a brand.

Source: Edelman, Trust Barometer
66%

of people have switched to a competitor because of poor business communication.

Source: Project.co, 2026
69%

of UK organisations say their PR and comms function has real strategic value, but only 54% can prove it.

Source: CIPR, State of the Profession 2024
Amanda Wagg
Who's behind it

Amanda Wagg

Sales Communications Strategist · Big Brand Impact

Twenty years in media, PR and communications, inside high-stakes public sector organisations, and alongside founders building something genuinely worth talking about.

I've helped founders and organisations find the story at the heart of what they do, and turn it into something that works. Not just sounds good. Actually sells.

I'll tell you what you need to hear. I'll challenge what isn't serving you. We'll work out what's genuinely earning its place, what's quietly working against you, and where sharper words would elevate your presence.

If you want a yes person, don't call me.
What happens next

From booking to your new Word Wardrobe

No mystery, no waiting around wondering what you'll get.

01

Book your session

Choose a time that works, 60 minutes, one to one, on a video call.

02

Send over your links

Your website, LinkedIn and any sales materials you'd like reviewed.

03

We go through the Audit

Keep, ditch, alter, add, and your Signature Pieces, talked through together.

04

Decide what's next

Use the Audit as it stands, or move into the full Word Wardrobe Edit if it's the right next step.

Pricing

What you're actually paying for

You're not paying for an hour of someone's time. You're paying to stop guessing whether your words are working, and to walk away with a clear, personalised read on what to keep, ditch, alter and add.

Vague messaging has a cost too, it's just harder to see on an invoice. The Audit is priced to make that trade an easy one.

Before you book

Questions worth answering upfront

Will this work for my industry?

Yes. The Audit isn't industry specific, it's about how clearly your business explains its own value, whatever that value is.

I've already done a messaging exercise before. How is this different?

Most messaging documents get written once and then quietly go out of date. The Audit looks at what you're actually saying right now, across every touchpoint, not what a framework said you should say two years ago.

What's the difference between the Audit and the full Word Wardrobe Edit?

The Audit tells you what's working, what isn't, and where the gaps are. The full Word Wardrobe Edit is where those gaps actually get filled and the words get rebuilt. You only need to move on to it if the Audit shows it's the right next step.

What do I need to prepare beforehand?

Just links, your website, LinkedIn profile, and any sales materials or proposals you're comfortable sharing. The more you send, the fuller the picture.

Will I feel pressured to buy something else afterwards?

No. The Audit stands on its own. If the full Edit makes sense afterwards, we'll talk about it, if it doesn't, you still walk away with a clear, usable Word Wardrobe Audit.

The Word Wardrobe Audit

Your words are already out there working, or not. Let's find out which.

Book Your Word Wardrobe Audit for £97

60 minutes. One session. The truth about what your business is wearing.

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