The Sales Communications Strategy Session
The 90 minutes that decideswhether people buy from you, or scroll past.
Find the story that gets you chosen, in a single 90-minute session. The foundation everything else is built on.
The Sales Communications Strategy Session
The 90 minutes that decideswhether people buy from you, or scroll past.
Find the story that gets you chosen, in a single 90-minute session. The foundation everything else is built on.
90 minutes · One session · Total clarity
Sound familiar?
You know your story has value.
You just can't find the words that sell it.
You describe what you do differently depending on who's asking. Your website says one thing, your LinkedIn says another and your elevator pitch changes every time you deliver it.
You've invested in design, content and social media. None of it is hitting the mark. You're visible but not converting and nothing is moving as it should.
You're everywhere but deep down you know you're lacking clarity. And until that's fixed, everything built on top of it isn't working as hard as it could.
You watch competitors with less expertise, less experience and less to offer win clients you should be winning. Not because they're better. Because they communicate better.
Your story exists in your head but not consistently in the world. And it's costing you more sales than you realise.
Unclear stories lose clients to competitors who are no better, just better at communicating. Inconsistent narratives create confusion. And confused clients don't buy.
The solution
Introducing
The Sales Communications Strategy Session
Before strategy, before visuals, before any of it, we find your story, the real one. The one that makes your ideal client stop mid-scroll, your key stakeholder lean forward, or the right journalist think that is exactly who I want to speak to.
This is a focused, one-to-one working session designed to uncover your real story, shape it with precision and turn it into something that gets you chosen, wherever you need it to work.
A single, focused 90-minute session with an experienced strategic mind, built entirely around you, your business and the story that has been waiting to start selling for you.
Amanda has a rare ability to cut through the noise and get to the real story. Within an hour I knew exactly what I needed to say and how to say it.The Sales Communications Strategy Session client
What is included
Everything in your
Sales Communications Strategy Session
The pre-session questionnaire
Before we meet you will complete a focused questionnaire that gets us both thinking in the right direction. By the time we sit down together we are already moving, not warming up.
A 90-minute one-to-one strategy session
Ninety minutes of complete, undivided focus on you, your business and the story that needs to be told. We go wherever it needs us to go. Purpose, positioning, personality, tone of voice, key messages, audience. Everything is on the table.
Your Story Framework document
A full written summary of everything we uncover together. Your purpose, your positioning statement, your personality, your tone of voice, your key messages and the core narrative that ties it all together and gets people to buy. Yours to keep and share with anyone who communicates on behalf of your business.
Seven days of email access
For a full week after your session you have direct email access for questions, clarifications and the thoughts that always arrive once the dust settles. Because the best questions usually come a few days later and you won't have to sit with them alone.
What founders say
Results that speak for themselves
Amanda doesn't spin stories. She reveals the truth you have been underplaying and gives you authority to own it.Joanne Pagett, Women's Wellness Coach
She helps you honour your media moments and turn them into long-term brand assets. Not just surface level repurposing.Emma Hine, Business Strategist
A feature is not the finish line. It is the starting point for building a strong and lasting brand presence.Evie Stanway, Break-up Divorce Coach, Author, Speaker
Is this right for you?
Right session.
Right founder.
This is for you if...
- Your business has grown, but your story still describes who you were two years ago, and you're ready to fix it properly, not patch it temporarily
- You are tired of describing what you do differently every time someone asks and never feeling like any version of it is right
- You have invested in marketing, content or social media and wondered why none of it is converting
- You suspect your story, not your offer, is the reason people aren't saying yes
- You want one focused expert-led session that moves things forward, not another course or template you never finish
- You are an action taker who will use what comes out of the session immediately
This is not for you if...
- You are looking for a quick fix or a magic formula
- You want someone to tell you what you want to hear
- You are not ready to challenge what you thought you knew about your own story
- You want a lengthy programme before you see any result
Getting your story right takes honesty, clarity and a willingness to do the work. If you are ready for that, brilliant. If not quite yet, start with The Brand Story Quiz and come back when you are.
Take The Brand Story QuizYour vocabulary is your DNA.The Sales Communications Strategy Session · £249 · 90 minutes
This is where we sequence it.
The deliverables
You will walk away with all of this
- Your PurposeWhy your business exists and why that matters to the people you want to reach.
- Mission, Vision and ValuesThe beliefs and commitments you would never compromise on.
- Your Ideal ClientWho they really are, what drives their decisions and what makes them choose you over anyone else.
- Your PositioningWhat makes you genuinely different in your market and why the right people should care.
- Voice and PersonalityThe tone and character your business speaks with consistently, regardless of who is communicating on your behalf.
- Your Key MessagesThe things that need to land every single time, in every room, on every platform, in every conversation, and turn into a yes.
- Your Brand ExperienceHow you want your audience to feel, because that is what they will remember long after they have forgotten what you said.
The result is a story with real substance, personality and depth. One that doesn't just sound compelling, it converts. One that works as hard as you do, whether you are in a boardroom, on a podcast, pitching to investors or showing up on LinkedIn on a Tuesday morning.
Who you are working with
Amanda Wagg
Sales Communications Strategist · Big Brand Impact
Twenty years in media, PR and communications, inside some of the most complex high-stakes organisations in the public sector and alongside founders building something genuinely worth talking about.
In that time I have helped founders and organisations find the story at the heart of what they do and turn it into something that works. Not just sounds good. Actually sells.
I will tell you what you need to hear. I will challenge what isn't serving you. And I will make sure you leave with something genuinely useful, not a document that sits in a folder and does nothing.
If you want a yes person, don't call me.
The investment
One session. Total clarity.
A story that sells from the moment we finish.
This isn't a day rate. It isn't a retainer. It isn't a commitment to months of work before you see a result. It is a single, focused investment in the foundation everything else is built on, delivered in ninety minutes.
£249
That's not a cost. That's a return.
Ready?
Go from guessing at your story
to words that stop people scrolling and get you chosen.
If you are ready to stop second guessing and start showing up with clarity and confidence, this is where that starts. Let's find out what your business should really be saying, who you should be saying it to, and what you want them to do next.
Questions
Got questions?
Good.
I've tried to work on my brand story before and it never stuck. How is this different?
Most brand story exercises fail because they're generic, the same framework applied to every business regardless of what makes it distinct. This session is built entirely around you. There is no template being filled in. Just honest, direct strategic thinking focused on uncovering what makes you genuinely different and building it into something that actually sells.
What happens after the session?
You leave with your Story Framework document, a full written summary of everything we uncovered together. You have seven days of email access for follow up questions. And if you want to go further into communications strategy, content strategy or social media strategy, we can talk about what that looks like.
How quickly can I get a session?
Spaces are limited and tend to fill quickly. The best way to secure yours is to book a discovery call first. We'll confirm availability and get everything set up from there.
I'm not sure my story is the problem. How do I know this is what I need?
Start with The Brand Story Quiz, a free self-assessment tool that shows you exactly where your story is working and where it isn't. If clarity and consistency come up as the core issue, this session is exactly what you need. Take The Brand Story Quiz here.
Can this be done online or does it need to be in person?
Both work brilliantly. Online sessions are conducted via Zoom. In person sessions can be arranged at a location that works for you. Just mention your preference when you book.
